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Why is the show set in modern times when "Psycho" was set in the past?

In the words of Executive Producer Carlton Cuse: "[Setting Bates Motel in present-day] liberated us as storytellers in that, the moment you do a period, I think you feel the weight of the movie and you feel there's a much stronger necessity to have the show conform to all the specific canons of the original movie. The moment that we made it contemporary, I think all bets are off. We felt like that gave us the room, liberated us to take these characters wherever we wanted to take them. I mean, yes, on a path that's leading to a tragic end, but a path and on a journey that we were going to create as storytellers, not that was going to be dictated to us by any of the previous iterations of the 'Psycho' franchise."

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